Joe Johnson

Internal linking isn't sexy, but it is one of the most powerful levers in technical SEO, particularly for websites with large numbers of products. In the travel sector, this is especially true for hotel-led sites, where thousands of individual property pages often sit beneath layers of destination and category URLs. Just think of a destination like Spain where you may have several layers of architecture befote you even get to the hotels e.g. Spain > Canary Islands > Tenerife > Playa de las...

Make no mistake, GEO (I think we are all agreeing this stands for generative engine optimisation ) is a 'thing', if you consider a 'thing' to be an entity that people are actively researching , want more information on, or may want to invest in (no matter how misguided that desire might be). You only need to look at Google Trends to see that there is now a general mainstream awareness of the term GEO , and that somehow, it's stuck You might argue that people have always searched for 'GEO'...

Seasonal sales events like Black Friday, Cyber Monday, or January sales often lead marketing teams to make the same annual SEO mistake: creating a brand-new landing page each year, publishing it for a few weeks, then redirecting or removing it once the promotion ends. For example: /black-friday-deals-2022 /black-friday-deals 2023 /black-friday-deals-2024 ad infitum... Even when redirects are implemented correctly, this approach quietly throws away one of the most valuable assets in SEO:...