Freelance SEO in Sussex & Surrey

Welcome to my freelance SEO consultancy services

Grow your revenue efficiently with SEO

Available from February 2025

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About me

I’m an SEO consultant with 14 years of experience improving organic performance for brands in the travel, finance, and insurance sectors. I focus on identifying issues and opportunities that materially impact traffic and revenue, then delivering clear actions that teams can implement without disruption.

No boilerplate audits, no content for the sake of content, no fluff.

My work combines technical SEO, content strategy, and data analysis. I prioritise recommendations based on commercial impact, not vanity metrics. I collaborate with product, commercial, IT, and content teams to ensure SEO activity supports wider business goals.

I’ve delivered page-one rankings for highly competitive terms, managed multiple migrations without traffic loss, and built new content categories that generated incremental, high-intent demand. I also work with agencies and in-house teams to refine strategy, improve workflows, and solve complex SEO problems.

I offer straightforward, practical SEO support designed to drive sustainable growth, improve visibility, and increase conversions.

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Alexa Young, CA

Clients

Working with the best

Why SEO and GEO are the foundation for efficient revenue growth

In today’s market, where competitors are a click away, Search Engine Optimization (SEO) is no longer a marketing expense—it’s the most efficient method for generating high-quality, sustainable revenue. Organic search attracts users who are actively seeking solutions, products, or information, resulting in traffic with a high intent to convert.

Unlike paid advertising, which stops delivering revenue the moment the budget runs out, a strong SEO foundation is an appreciating business asset that generates compounding returns over time.

This foundation is built upon two core commercial tenets:

Cost Efficiency: High rankings deliver targeted traffic without the per-click cost of paid media, drastically lowering customer acquisition costs (CAC) and improving net margins.
Market Capture: Effective SEO ensures you capture latent demand and are visible to consumers at every stage of their buying journey, from initial research to final purchase. My experience in finance and travel, highly competitive verticals, has reinforced this focus on revenue and margin, not just rankings.

The vital shift: from SEO to GEO and AI readiness

The onset of Large Language Models (LLMs) and AI-driven features like Google's AI Overviews means the rules of visibility are changing, making a solid SEO foundation more vital than ever.

The new concept of Generative Engine Optimization (GEO) focuses on ensuring your content is cited, mentioned, and trusted by AI systems that are increasingly providing direct answers to user queries (known as "zero-click searches"). While AI may reduce the number of direct clicks for some informational queries, it increases the value of traffic that does click, as the user is often further down the conversion funnel.

A robust, traditional SEO strategy is the only way to future-proof your business against this shift, Google itself have stated that 'Good GEO = Good SEO', so while every SEO professional should be monitoring the AI space, the day-to-day activities shouldn't change. Technical SEO, high-quality content and relevant, powerful links are still the bedrock of any successful SEO or GEO campaign.