Welcome to my freelance SEO consultancy services
Grow your revenue efficiently with SEO
Available from February 2026
About me
I’m an SEO consultant with 14 years of experience improving organic performance for brands in the travel, finance, and insurance sectors. I focus on identifying issues and opportunities that materially impact traffic and revenue, then delivering clear actions that teams can implement without disruption.
No boilerplate audits, no content for the sake of content, no fluff.
My work combines technical SEO, content strategy, and data analysis. I prioritise recommendations based on commercial impact, not vanity metrics. I collaborate with product, commercial, IT, and content teams to ensure SEO activity supports wider business goals.
I’ve delivered page-one rankings for highly competitive terms, managed multiple migrations without traffic loss, and built new content categories that generated incremental, high-intent demand. I also work with agencies and in-house teams to refine strategy, improve workflows, and solve complex SEO problems.
I offer straightforward, practical SEO support designed to drive sustainable growth, improve visibility, and increase conversions.
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
Alexa Young, CA
Who I've Worked With
Over the past 14 years, I've had the privilege of working with some well-known brands across highly competitive industries. In travel, I've delivered SEO strategies for TUI, Virgin Atlantic, and dnata, helping drive organic visibility in one of the most contested search landscapes there is. In financial services and insurance, I've worked with RSA and Esure, navigating the complexities of YMYL content and regulatory requirements. I've also supported technology brands like Avast, applying technical SEO expertise to SaaS and software markets. Whatever your sector, I bring the same focus: clear strategy, commercial impact, and measurable results.
Why SEO and GEO are the foundation for efficient revenue growth
In today’s market, where competitors are a click away, Search Engine Optimization (SEO) is no longer a marketing expense—it’s the most efficient method for generating high-quality, sustainable revenue. Organic search attracts users who are actively seeking solutions, products, or information, resulting in traffic with a high intent to convert.
Unlike paid advertising, which stops delivering revenue the moment the budget runs out, a strong SEO foundation is an appreciating business asset that generates compounding returns over time.
This foundation is built upon two core commercial tenets:
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Cost Efficiency: High rankings deliver targeted traffic without the per-click cost of paid media, drastically lowering customer acquisition costs (CAC) and improving net margins.
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Market Capture: Effective SEO ensures you capture latent demand and are visible to consumers at every stage of their buying journey, from initial research to final purchase. My experience in finance and travel, highly competitive verticals, has reinforced this focus on revenue and margin, not just rankings.
The vital shift: from SEO to GEO and AI readiness
The onset of Large Language Models (LLMs) and AI-driven features like Google's AI Overviews means the rules of visibility are changing, making a solid SEO foundation more vital than ever.
The new concept of Generative Engine Optimization (GEO) focuses on ensuring your content is cited, mentioned, and trusted by AI systems that are increasingly providing direct answers to user queries (known as "zero-click searches"). While AI may reduce the number of direct clicks for some informational queries, it increases the value of traffic that does click, as the user is often further down the conversion funnel.
A robust, traditional SEO strategy is the only way to future-proof your business against this shift, Google itself have stated that 'Good GEO = Good SEO', so while every SEO professional should be monitoring the AI space, the day-to-day activities shouldn't change. Technical SEO, high-quality content and relevant, powerful links are still the bedrock of any successful SEO or GEO campaign.
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How I can Help You - My Freelance SEO Services
Whether you need a deep-dive audit to uncover what's holding your site back, ongoing strategic consultancy to drive long-term growth, or specialist support for a complex migration, I offer a full range of SEO services tailored to your business goals. From technical SEO audits and content performance reviews to link building, fractional SEO, training workshops, and one-off consultation calls, every engagement is built around one thing: delivering measurable, revenue-driven results. I also help businesses prepare for the shift towards AI-driven search through Generative Engine Optimisation (GEO), ensuring your visibility is future-proofed as well as optimised for today
SEO Audit
See what’s holding you back. Fix what matters.
Content Audit
Find the gaps. Strengthen what works
SEO Training Workshop
Years of SEO Experience, Distilled. Training Focused on Actionable, Revenue-Driven Tactics.
One-off Consultation Call
Two hours. Clear answers. Actionable SEO
Ongoing SEO Consultancy
SEO, handled
Link Building & Analysis
Links that actually help
Areas I Cover
Based in West Sussex, I work with businesses across London, Surrey, Brighton, and the wider Sussex region. Whether you're a local SME looking to dominate your area or a larger brand competing nationally, I provide the same hands-on, commercially focused SEO support. That said, SEO doesn't require someone down the road, I work remotely with clients across the UK and internationally, bringing 14 years of experience to businesses wherever they're based. If you're looking for a senior SEO consultant who delivers real results without the agency overhead, let's talk; geography is no barrier to growth
Frequently Asked Questions
What does a freelance SEO consultant actually do?
A freelance SEO consultant helps your business improve its visibility in search engines like Google. This includes technical audits, content strategy, link building, and ongoing optimisation, all aimed at driving more organic traffic and revenue. Unlike an agency, you work directly with a senior specialist, meaning faster communication, no account manager middlemen, and a more tailored approach.
How long does it take to see results from SEO?
SEO is a long-term investment, not an overnight fix. Most businesses start to see meaningful improvements within three to six months, depending on the competitiveness of your market, the current state of your website, and how quickly recommendations are implemented. That said, a thorough audit often uncovers quick wins that can deliver early gains.
How is working with a freelance SEO consultant different from hiring an agency?
With a freelancer, you get direct access to the person doing the work; no junior staff, no layers of account management. This means more accountability, faster turnaround, and a deeper understanding of your business. It's also typically more cost-efficient, as you're not paying for agency overheads.
Do you work with businesses outside of Surrey and Sussex?
Absolutely. While I'm based in Crawley, West Sussex, I work remotely with clients across the UK and internationally. SEO is entirely location agnostio, so you get the same strategic, hands-on service wherever you're based.
What industries do you specialise in?
I have deep experience in travel, financial services, insurance, SaaS, and ecommerce, but my approach adapts to any sector. The fundamentals of technically sound, commercially focused SEO apply across all industries,I just tailor the strategy to your specific market and audience.
How much do freelance SEO services cost?
It depends on the scope of work. A one-off audit or consultation call is a fixed cost, while ongoing consultancy is typically a monthly retainer based on the level of support you need. I'm always transparent about pricing upfront , take a look at my Freelance SEO Costs page or get in touch for a no-obligation quote tailored to your requirements.
What is GEO and do I need it?
Generative Engine Optimisation (GEO) is about ensuring your brand and content are visible within AI-driven search experiences, such as Google's AI Overviews. As AI increasingly shapes how people find information, GEO helps future-proof your visibility. The good news is that a strong SEO foundation is the best starting point, good GEO begins with good SEO.
How do I know if my business needs an SEO audit?
If you're unsure why your site isn't ranking, if traffic has dropped following a Google update, or if you simply haven't reviewed your SEO in over a year, an SEO audit is the best place to start. It gives you a clear, prioritised picture of what's working, what isn't, and where the biggest opportunities lie.