JOE JOHNSON
EXPERIENCED SEO PROFESSIONAL
Phone:
+447590988201
Email:
Address:
25, Bedivere Road
Crawley
A Bit About Me
I am a freelance SEO consultant with over fourteen years of experience delivering commercially focused organic growth for businesses operating in highly competitive markets. My background spans both in-house and agency roles, working across travel, financial services and large-scale ecommerce environments.
I specialise in helping established businesses use SEO as a reliable growth channel, focusing on revenue, margin and efficiency rather than surface-level metrics. My approach combines technical SEO, content strategy,
performance analysis and stakeholder alignment to ensure SEO activity supports wider business objectives.
Having worked closely with product, engineering, commercial and marketing teams, I am comfortable operating in complex organisations with competing priorities and delivery constraints. I focus on identifying the work that will have the greatest impact and helping teams prioritise and execute it effectively.
I work with clients across Sussex and Surrey as well as nationally and internationally, offering consultancy, contracting, training and one-off support depending on what best fits the business. Regardless of engagement type, my aim is to provide clear, practical SEO guidance that delivers measurable and sustainable results.
RECENT Work Experience
November 2025 - Present
SEO MANAGER
DNATA TRAVEL
As SEO Manager at Dnata, I am responsible for the organic performance of the Travel Republic website. In this role, I have focused on sustainably scaling SEO traffic, bookings and revenue, with all three performing strongly year on year and against targets.
I work closely with commercial teams to ensure high-margin products are prioritised and that SEO activity supports revenue objectives rather than visibility alone. The role involves ongoing technical oversight, content and category optimisation, performance analysis and responding to changing market conditions. A key part of the role is identifying emerging trends and opportunities to protect and grow market share within a highly competitive travel landscape.
May 2021 - November 2022
SENIOR SEO CONSULTANT
GRAVITY GLOBAL
At Gravity Global, I work as a senior SEO consultant within the performance arm of a global digital agency. This role is primarily consultancy-led, supporting both SMEs and global businesses with strategic SEO decision making.
I work closely with in-house SEO teams, marketing leads and senior stakeholders to help shape SEO strategies, prioritise initiatives and navigate complex technical or structural challenges. The focus is on providing clear, commercially grounded recommendations rather than execution. This role has strengthened my ability to adapt SEO strategy to different organisational models, industries and levels of internal capability.
January 2020 - May 2021
SEO MANAGER
KOOZAI
As Senior SEO Manager at Koozai, I returned to a hands-on agency role, managing day-to-day SEO delivery across a portfolio of B2C clients. This included technical SEO, content optimisation, reporting and client communication.
I worked across multiple industries, balancing competing priorities while delivering consistent results within agreed scopes and timelines. The role required close collaboration with internal teams and clients to ensure SEO recommendations were implemented effectively. This experience reinforced the importance of practical delivery, clear communication and aligning SEO activity with client commercial goals.
OUTSIDE OF SEO (IF YOU CARE!)
Outside SEO, I spend a lot of my time balancing work, travel and staying active. Travel is a big part of my life and I’ve recently visited Malaysia, Japan and Canada, which has given me a real appreciation for different cultures, ways of living and perspectives. I enjoy trips that involve exploring on foot, trying new food and getting a feel for how places actually work day to day.
When I’m not travelling, you’ll usually find me at the gym or out walking. Training and movement are a big part of my routine and I enjoy the structure and consistency that comes with it. I’m interested in long-term progress and building habits that actually stick, rather than quick fixes.
Alongside my main work, I also run a side project as an online weight loss coach. Helping people stay accountable, set realistic goals and make sustainable changes has been a rewarding experience and has shaped how I think about discipline, motivation and progress.