Website Migration SEO Assistance
Website migrations are one of the highest risk moments in the life of a business online. Whether you are redesigning your site, changing domain names, moving to a new CMS, consolidating multiple websites, or transitioning from HTTP to HTTPS, a poorly managed migration can result in lost rankings, traffic drops, and revenue decline overnight. That is where expert SEO guidance makes the difference. I provide strategic, end to end SEO website migration services designed to protect your organic visibility and ensure a seamless transition from old to new.
From detailed pre-migration audits and URL mapping to technical implementation, redirect strategies, crawl analysis, and post launch monitoring, every step is carefully planned and executed to safeguard your search performance. I work closely with developers, designers, and stakeholders to make sure nothing is overlooked, preserving link equity, maintaining indexation, and preventing costly SEO mistakes before they happen.
A successful migration is not just about avoiding traffic loss. It is an opportunity to strengthen your technical foundations, resolve legacy issues, improve site architecture, and position your website for long term growth. My approach combines technical precision with commercial focus, ensuring your new site launches stronger, faster, and fully optimised for search engines.
CMS MIgrations
CMS migrations require careful planning to protect rankings and functionality when moving between platforms such as WordPress, Shopify, or Magento. I manage URL structures, redirects, content mapping, and technical SEO to ensure nothing is lost in transition. The result is a smooth platform change that preserves visibility and supports future growth.
Website Consolidation
Website consolidation migrations involve merging multiple domains or subdomains into a single, stronger website. Done correctly, this protects existing rankings while combining authority, backlinks, and content equity. I plan redirect strategies, content consolidation, and technical alignment to ensure search engines understand the new structure and transfer value effectively.
Domain Migrations
Domain migrations involve moving your website from one domain to another without sacrificing search visibility. This process requires precise redirect mapping, technical validation, and diligent monitoring to preserve rankings, backlinks, and authority. I manage every stage to ensure search engines transfer trust to ensure traffic stays as stable as possible throughout the transition.
What's Included in an SEO Website Migration Service?
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Full pre-migration SEO audit
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Stakeholder consultation and technical planning
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URL inventory and comprehensive URL mapping
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Redirect strategy and 301 redirect mapping
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Technical SEO specification for developers
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Crawl analysis of staging environment
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Metadata and content migration checks
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Internal linking and navigation review
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XML sitemap creation and optimisation
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Robots.txt and indexation controls review
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Analytics and tracking validation
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Backlink audit and preservation strategy
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Pre-launch quality assurance checks
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Launch day support and validation
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Post-launch monitoring and issue resolution
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Performance reporting and recovery tracking
Website Migration FAQs
Will I lose traffic during a website migration?
Some short term fluctuation can happen, but with proper planning and technical execution, major traffic loss can be avoided.
How long does an SEO migration take?
Timelines depend on site size and complexity. Smaller sites may take a few weeks, while large ecommerce or enterprise sites can take several months of planning and monitoring.
When should SEO be involved in a migration?
SEO should be involved from the very beginning. Bringing in support after development is complete significantly increases risk.
What is URL mapping and why is it important?
URL mapping ensures every old page has a relevant new destination. This protects rankings, preserves link equity, and prevents 404 errors.
Do I need 301 redirects?
Yes. 301 redirects tell search engines a page has permanently moved and transfer ranking signals to the new URL.
What happens if redirects are implemented incorrectly?
Poor redirect implementation can cause traffic loss, indexing issues, crawl waste, and ranking drops.
Can a migration improve SEO performance?
Yes. A migration can fix technical issues, improve site architecture, enhance speed, and create stronger foundations for growth.
How do you monitor performance after launch?
Post launch monitoring includes tracking rankings, crawl errors, indexation, traffic patterns, and server responses to quickly resolve issues.
What types of migrations do you support?
I support domain migrations, CMS migrations, website redesigns, ecommerce platform changes, HTTPS migrations, and multi site consolidations.
How do you protect backlinks during a migration?
By ensuring high value URLs are redirected correctly and auditing external links to preserve authority.
What is the biggest mistake businesses make during migration?
Treating SEO as an afterthought. Migration without strategic SEO planning is one of the fastest ways to lose organic revenue.