Freelance SEO Pricing and Rates

What Is Included: Full Service-by-Service Breakdown

​

SEO Audit (Technical + On-Page)

A commercially prioritised roadmap, not a generic checklist. I identify the technical and architectural issues that are actively restricting your revenue and translate complex findings into clear, actionable fixes your IT and product teams can implement.

Typical scope (3–5 days):

• Crawl analysis (Screaming Frog / Sitebulb) covering indexation, internal linking architecture, and crawl budget

• Core Web Vitals and page speed audit

• On-page SEO review: title tags, meta descriptions, heading structure, internal linking, and content gaps

• Schema markup assessment and structured data opportunities

• Log file analysis (where access is available)

• Google Search Console and GA4 data analysis

• Competitor benchmarking against top-ranking domains

• Prioritised recommendations document with estimated impact and implementation difficulty

Deliverable: Comprehensive audit report with prioritised action plan.

Investment: From £1,350 (based on 3 days at £450/day). Larger or more complex sites may require additional days.

 

Content Performance Audit

I review your existing content portfolio to ensure every asset is driving commercial value. This identifies performance gaps, cannibalisation issues, topical authority opportunities, and content that is draining resources without delivering returns.

Typical scope (2–3 days):

• Full content inventory and performance analysis (traffic, conversions, engagement)

• Keyword cannibalisation detection and resolution plan

• Thin content and content decay identification

• Topical authority gap analysis vs. competitors

• Content consolidation, pruning, and refresh recommendations

• Strategic content roadmap aligned to commercial priorities

Deliverable: Content audit spreadsheet with action-tagged recommendations + strategic summary report.

Investment: From £900 (based on 2 days at £450/day).

 

Ongoing SEO Consultancy

A senior strategic partnership focused on sustainable, margin-driven growth. I integrate into your business as an extension of your team, continuously translating data into actionable insights and ensuring SEO goals align with commercial targets.

What is typically included:

• Monthly strategy sessions and performance reviews

• Keyword research and opportunity identification on a rolling basis

• Content briefs and editorial planning aligned to search demand

• Technical SEO monitoring and issue resolution

• Competitor and SERP landscape monitoring

• Algorithm update impact assessment and proactive risk management

• Cross-functional collaboration with your dev, content, and product teams

• Monthly reporting with clear, commercial KPIs (not vanity metrics)

Minimum engagement: 3 months (to allow SEO activity to compound). Most clients work with me on a rolling 6–12 month basis.

Investment: From £1,800/month (4 days). Scaled up or down depending on requirements.

 

Fractional SEO

Ideal for businesses that need consistent, senior-level SEO input without the cost of a full-time hire. I embed within your team on a part-time basis, typically 1–3 days per week, providing strategic direction and hands-on execution.

Investment: From £900/month (2 days). Flexible arrangements available.

 

Website Migration Support

Migrations are high-risk, high-stakes projects. I have managed multiple migrations without traffic loss across complex, high-traffic sites in finance and travel. I work alongside your development team from planning through to post-launch monitoring.

Typical scope includes:

• Pre-migration audit and risk assessment

• URL mapping and redirect strategy

• Staging environment review and QA

• Launch-day support and redirect validation

• Post-migration monitoring (typically 4–8 weeks)

Investment: From £2,250 (5 days minimum). Complex multi-domain or enterprise migrations are scoped individually.

 

SEO Contracting

For agencies or in-house teams that need an experienced SEO contractor to supplement their resource on specific projects. I can slot into existing workflows and deliver immediately without ramp-up time. Common use cases include core update recovery, technical debt resolution, and large-scale content programmes.

Investment: £450/day. Flexible on duration and scheduling.

 

One-Off SEO Consultation Call

A focused two-hour session where you can get clear answers to your most pressing SEO questions. Ideal for business owners or marketing leads who need expert direction without committing to an ongoing engagement.

What you get:

• Pre-call questionnaire so I can prepare

• Two-hour video call covering your priorities

• Follow-up summary email with key recommendations

Investment: £225 (half-day rate).

 

SEO Training Workshops

Practical, results-focused training designed to upskill your team. Sessions cover technical SEO, on-page optimisation, content strategy, and analytics, all tailored to your team’s experience level and your specific industry challenges.

Options:

• Half-day workshop (up to 4 hours): £450

• Full-day workshop (up to 8 hours): £900

Workshops can be delivered remotely or in person (travel expenses may apply for locations outside Surrey and Sussex).

 

Link Building & Analysis

Strategic, ethical link building focused on high-authority, relevant domains. Includes an in-depth analysis of your current backlink profile, competitor link gap analysis, toxic link identification, and ongoing acquisition of quality editorial mentions.

Investment: From £900/month. Scope depends on competitive landscape and current backlink profile.

 

GEO (Generative Engine Optimisation)

As AI-driven search features like Google’s AI Overviews reshape how users find information, ensuring your content is cited and trusted by AI systems is becoming essential. GEO builds on strong SEO foundations to optimise your visibility across both traditional and AI-powered search.

Investment: From £900/month. Typically delivered alongside ongoing SEO consultancy for maximum impact.