SEO AUDITS
An SEO audit is far more than an automated checklist; it is a crucial strategic deep-dive designed to diagnose current performance limitations and chart a clear, actionable path toward genuine revenue uplift.
My approach to the SEO audit is holistic, examining the three fundamental pillars of search visibility. First, I conduct an intensive technical analysis to identify and address any obstacles preventing search engines from efficiently processing your site. This includes a detailed analysis of potential crawling, rendering, and indexing issues that could be masking your content from appearing in search results. Resolving these foundational problems is critical, as even the best content cannot rank if it cannot be processed correctly.
Second, I assess the quality and strategic deployment of your content and link equity. This involves a thorough review of content quality across your domain, ensuring it aligns with user intent and is optimized for modern search engines (including AEO/GEO considerations). Simultaneously, I analyze your site’s internal linking structure and PageRank distribution. This ensures that equity flows effectively from high-authority pages to your most valuable conversion-driving pages, maximizing their ranking potential.
Finally, the audit culminates in strategic recommendations focused on diagnosing and resolving current ranking issues. The final deliverable is not a massive list of minor tasks, but a focused, prioritized roadmap of broad strategic recommendations. These recommendations are specifically engineered to drive commercial outcomes, ensuring every action taken provides a measurable return on investment and translates directly into improved organic performance, traffic, and sustainable growth.
Technical SEO
Technical SEO is the non-negotiable foundation upon which all organic growth is built. It encompasses the vital structural and backend optimizations that ensure search engines can efficiently crawl, render, and index your website. Without a sound technical foundation, even the highest quality content with thousands of links will struggle to gain visibility.
Issues with site speed, architecture, core web vitals, or indexing directly impede your ability to rank, translating into missed opportunities for traffic and conversions.
By resolving these underlying issues, Technical SEO maximizes site efficiency, effectively converting your content and link equity into sustained visibility and revenue growth. It is the essential first step to turning your website into a reliable organic growth engine
Content Appraisal
Content SEO moves beyond simply writing and focuses on identifying missed opportunities and maximizing the value of your existing assets. Many sites possess a wealth of knowledge currently hidden due to poor targeting or structural inefficiencies.
My content analysis pinpoints areas where you are failing to capture intent, revealing untapped optimizations across your existing pages. This ensures every piece of content is aligned with high-value commercial keywords, not just general traffic drivers.
I systematically review your inventory to flag superfluous pages—those that dilute link equity, confuse search engines, or fail to serve any meaningful user purpose. By consolidating or eliminating this redundant content, we ensure your internal linking structure is tight and focused, concentrating authority exactly where it needs to be. This strategic approach transforms your content inventory from a cost center into a powerful, efficient driver of revenue.
Backlink Analysis
A thorough backlink analysis is essential for diagnosing your website's authority profile and ensuring its future stability. I delve deep into your referring domains to assess the overall health and quality of your inbound links.
This analysis is critical for identifying and mitigating low-value or spammy links that could dilute your hard-earned authority. I focus heavily on a competitive gap analysis, identifying powerful, high-authority links that your rivals possess but you are missing. This process transforms your backlink strategy from reactive defense into proactive acquisition.
I also analyze your link acquisition trends and domain-level authority. The goal is to fortify your authority, maximize the benefit of every earned link, and provide a strategic roadmap for acquiring powerful editorial mentions that directly address missed opportunities vs. competitors, driving sustainable organic growth and supporting your revenue goals
2016 Tour Dates |
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Fri., June 20 |
Thu., June 19 |
Sat., June 28 |
Wed., July 6 |
PRICING AND SCOPE
The pricing and scope of a comprehensive SEO audit are highly customized, depending entirely on the size and complexity of your website. These audits are strategic investments, not fixed-price commodities, ensuring the recommendations deliver a genuine revenue uplift.
The time commitment directly scales with the volume of data and pages needing inspection. For smaller sites, typically those with under 1,000 pages, an audit may often be completed within a few days. This allows for rapid identification of foundational issues and immediate strategic deployment.
Conversely, large enterprise websites featuring 10,000 or more pages will inevitably require significantly longer time frames, often taking several weeks
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This extended duration accounts for the deep analysis required for technical architecture, extensive content inventory review, complex internal linking analysis, and thorough competitive gap analysis. My custom pricing reflects the detailed, commercially-focused strategy required to effectively manage growth at that scale.