SEO TRAINING WORKSHOPS
My SEO training workshops are designed to help teams build practical, commercially relevant SEO capability that can be applied immediately. These sessions go beyond theory and best practice, focusing instead on how SEO works within real business constraints such as development capacity, competing priorities and commercial targets.
Workshops are tailored to the audience and level of experience. They can be delivered to SEO teams, content teams, product managers, developers or wider marketing stakeholders. The aim is to ensure everyone understands how their role influences organic performance and what actions will have the greatest impact.
Training typically combines structured learning with practical examples drawn from live websites and real-world scenarios. Topics can include technical SEO fundamentals, content and category optimisation, internal linking strategy, interpreting SEO data, migration considerations and how to prioritise SEO work effectively. Emerging areas such as AI-led search and Generative Engine Optimisation can also be covered at a high level where relevant.
These workshops are particularly valuable for organisations looking to upskill internal teams, improve cross-team collaboration or reduce reliance on external agencies. They also work well during periods of growth or change, such as onboarding new team members, introducing new processes or resetting SEO strategy.
Sessions can be delivered as standalone workshops or as part of a wider engagement, and can be run remotely or in person. The goal is to leave teams with a clear understanding of what good SEO looks like for their business, how to apply it confidently and how to make better decisions that support long-term organic growth.
SEO Fundamentals for Non-SEO Teams
A practical workshop designed for content, product, marketing and commercial teams. It focuses on how everyday decisions affect organic performance, covering core SEO principles, common pitfalls and how to work effectively with SEO specialists.
SEO During Change and Migration Workshop
A practical workshop focused on managing SEO risk during platform changes, migrations and major site updates. Designed to help teams understand what to consider before, during and after change.
SEO and AI Search Awareness Workshop
An overview session introducing AI-led search and Generative Engine Optimisation (GEO) as emerging areas. It focuses on current trends, potential implications and how teams should think about AI search alongside traditional SEO.
WHY INVEST IN SEO TRAINING?
An SEO training workshop is valuable when the goal is to build internal capability rather than rely solely on external support. It is particularly useful for organisations where SEO outcomes depend on multiple teams, such as content, product, engineering and commercial, making shared understanding essential for long-term success.
Training workshops are well suited to established businesses, scale-ups and enterprise organisations with in-house teams responsible for delivery. They are especially effective during periods of change, including onboarding new team members, introducing new platforms or processes, expanding into new markets or resetting SEO strategy. In these situations, a workshop helps ensure everyone is aligned on priorities, expectations and best practice.
Unlike ongoing consultancy or fixed-term contracts, an SEO training workshop focuses on knowledge transfer rather than delivery. Consultancy and contracting provide experienced direction and execution, but training equips teams to make better decisions independently on an ongoing basis. This can reduce bottlenecks, improve collaboration and increase the impact of SEO across the organisation.
Workshops are also useful where businesses want to get more value from existing resources. By helping teams understand how SEO fits into their day-to-day work, training can improve the quality of implementation and reduce the need for repeated corrections or rework.
For some organisations, training acts as a foundation before engaging in consultancy or contracting. For others, it complements existing support by reinforcing good practice and aligning teams around shared goals. In all cases, the purpose of an SEO training workshop is to create clarity, confidence and consistency, enabling SEO to function as a reliable and scalable growth channel rather than a specialist dependency.
FREQUENTLY ASKED QUESTIONS
How long does a typical workshop last?
Workshops are commonly delivered as half-day or full-day sessions, but shorter or split sessions can also be arranged depending on objectives and availability.
Can workshops be tailored to our business and website?
Yes. Training is tailored to your site, industry and commercial context. Where possible, examples and exercises are based on real scenarios rather than generic case studies.
Are workshops delivered remotely or in person?
Both options are available. Remote workshops work well for distributed teams, while in-person sessions can be useful for more interactive or cross-team training.
Will attendees receive materials after the workshop?
Yes. Supporting materials and summaries are provided after the session to reinforce key concepts and provide reference points for future use.
How does SEO training differ from consultancy or contracting?
Training focuses on building internal understanding and capability. Consultancy and contracting provide ongoing direction or delivery, while training equips teams to apply SEO principles independently.
Is SEO training still relevant with AI-led search emerging?
Yes. While search is evolving, core SEO principles remain important. Workshops can also cover AI-led search and Generative Engine Optimisation at an appropriate level to provide context and awareness.