LINK BUILDING AND ANALYSIS
Link building remains an important part of SEO, particularly in competitive markets where authority and trust play a significant role in organic performance. My approach focuses on understanding link profiles at a strategic level rather than delivering outreach or PR activity directly.
This service begins with a detailed analysis of your existing link profile. I assess link quality, relevance, authority distribution and how your site compares to key competitors. The aim is to understand where authority is helping performance, where it is lacking and how links are influencing visibility across priority areas of the site.
Rather than pursuing links for their own sake, I focus on identifying meaningful gaps and opportunities. This includes analysing which page types are under-supported, how internal linking interacts with external authority and where competitors are gaining advantage through stronger or more relevant link profiles.
Based on this analysis, I provide clear, actionable recommendations. These may include guidance on the types of links that would provide the most value, priority pages to support, realistic authority targets and how link acquisition should align with wider content and commercial strategy. Where Digital PR or outreach teams are involved, I work alongside them to help ensure activity is focused on outcomes that matter for organic performance.
Authority Gap and Opportunity Analysis
Focused analysis to identify which page types, categories or products are under-supported by external links. This highlights where authority would have the greatest impact and helps prioritise link acquisition efforts more effectively.
Link Strategy and PR Alignment Guidance
Strategic guidance on how link acquisition should support SEO goals. This includes defining link types to target, priority pages, and working principles for Digital PR or outreach teams to ensure activity delivers meaningful SEO value.
Managed Link Acquisition
Where appropriate, I offer managed link acquisition as part of a broader SEO strategy. This focuses on securing relevant, high-quality links that support priority pages and commercial objectives, rather than volume-driven activity. Link acquisition is approached selectively, with careful consideration of site relevance, placement quality and risk, and is used only where it aligns with wider performance goals and competitive realities.
WHY LINK MANAGEMENT IS A CRUCIAL PART OF SEO
Link management is a critical component of any effective SEO strategy, particularly in competitive markets where authority, trust and credibility directly influence organic performance. While content and technical foundations are essential, external links remain one of the strongest signals search engines use to assess the relative strength of a website.
Effective link management goes beyond simply acquiring links. It involves understanding how authority flows through a site, which pages benefit from external links, and where gaps exist compared to competitors. Without this insight, link activity can become unfocused, inefficient or disconnected from commercial priorities.
Managing links strategically helps ensure that authority supports the pages and products that matter most to the business. This includes identifying under-supported categories, avoiding over-investment in low-impact areas and ensuring internal linking works in tandem with external links to maximise value.
Link Management, Analysis and Buying FAQs
What does link management include?
Link management includes analysing existing links, benchmarking against competitors, identifying authority gaps, defining priorities and guiding or managing link acquisition to support SEO and commercial goals.
Do you offer link buying as part of this service?
Yes. Where appropriate, I offer managed link acquisition as part of a wider strategy. This is approached selectively and with a clear understanding of relevance, quality and risk.
How do you decide when link buying is appropriate?
Link buying is considered based on competitiveness, existing authority levels and commercial opportunity. It is used where organic growth would be limited without additional authority and where risks can be managed responsibly.
Is link buying safe?
There is always some level of risk. My approach focuses on minimising risk by prioritising relevance, quality and moderation rather than scale or speed, and by avoiding tactics that introduce unnatural patterns.
Can you work alongside our Digital PR or outreach agency?
Yes. I regularly support and guide PR or outreach teams to ensure link activity aligns with SEO priorities and delivers measurable impact.
How long does it take to see results from link activity?
Link impact is typically medium-term. Improvements are often seen over several months as authority signals are recognised and reinforced across priority pages.
Is link management suitable for regulated industries?
Yes. The approach is pragmatic and risk-aware, with clear documentation and controls to support industries such as finance or travel where reputation and compliance matter.