SEO CONTRACTING

My SEO contracting service is designed for businesses that need experienced, hands-on SEO support embedded directly within their teams. It is a practical, delivery-focused option for organisations that require immediate impact without the ramp-up time of a permanent hire.

As an SEO contractor, I take ownership of defined areas of work and contribute as part of the wider team. This can include day-to-day technical SEO execution, hands-on optimisation of category and landing pages, backlog creation for development teams and direct involvement in major initiatives such as site migrations or platform rebuilds. The focus is on getting work delivered, not just planned.

SEO contracting works particularly well during periods of change or increased demand. This might include covering resource gaps, supporting growth phases, managing complex projects or providing additional capacity during critical delivery periods. I am comfortable working within established processes, tools and workflows, and can quickly align with existing product, engineering and commercial teams.

My approach combines execution with commercial awareness. Decisions are made with a clear understanding of business priorities, delivery constraints and performance targets. I focus on work that contributes to measurable outcomes such as traffic quality, conversions and revenue, rather than isolated SEO outputs.

Engagements can be structured on a short or medium-term basis, with flexible day allocations depending on requirements. Whether supporting a single project or acting as an embedded senior SEO resource, the goal of SEO contracting is simple. To provide reliable, experienced delivery that helps teams move faster, reduce risk and maintain momentum across organic search initiatives.

Embedded Contracting

Working as part of your in-house team or agency team, taking ownership of day-to-day SEO delivery. This includes hands-on technical work, backlog management, collaboration with product and engineering teams, and direct responsibility for defined areas of performance.

Project-Based Contracting

Focused on delivering a specific piece of work over a fixed term. Typical projects include website migrations, large-scale technical remediation, international rollouts or structural site changes, with clear ownership from planning through to completion.

Iterim Contracting

Providing temporary SEO leadership or delivery cover during periods of absence, transition or recruitment. This ensures continuity, maintains momentum and reduces risk while a permanent or long-term solution is put in place.

EXAMPLE SEO CONTRACT PROJECTS

Website migrations and platform rebuild
SEO support through planning, execution and post-launch monitoring to minimise risk and protect organic traffic during CMS, domain or infrastructure changes.
Large-scale technical SEO remediation
Addressing complex crawl, indexation or performance issues across large or legacy websites where sustained, hands-on delivery is required over several months.
Category and site structure overhauls
Redefining information architecture, internal linking and category strategy to better align with user intent, commercial priorities and long-term scalability.
International SEO rollouts
Supporting the launch or restructuring of multi-market websites, including subfolder or subdomain strategies, hreflang implementation and regional performance tracking.
SEO strategy resets
Rebuilding SEO foundations following sustained performance decline, algorithm impact or changes in business direction, with clear ownership over recovery and improvement plans.
Content-led growth initiatives
Delivering defined content programmes such as building new product categories, expanding informational coverage or improving commercial landing pages at scale.
Post-merger or acquisition SEO consolidation
Managing organic search implications following mergers or acquisitions, including domain consolidation, redirect strategies and authority preservation.

FREQUENTLY ASKED QUESTIONS

What is the difference between SEO contracting and SEO consultancy?
SEO contracting is delivery-focused and hands-on. I work as part of your team, owning execution and contributing directly to day-to-day SEO output. Consultancy focuses more on strategy, prioritisation and oversight.

How quickly can you get up to speed?
I am used to joining teams mid-project or during periods of change. In most cases I can be effective within days by working within existing tools, processes and priorities.

Do you work full-time or part-time as a contractor?
Both options are available. Engagements can be structured around a set number of days per week depending on project needs and internal capacity.

What types of teams do you typically work with?
I regularly work with in-house SEO, product, engineering, content and commercial teams, as well as external agencies, adapting to established workflows and governance.

Is SEO contracting suitable for short-term projects?
Yes. Contracting works particularly well for defined projects such as migrations, technical remediation, international rollouts or periods of increased delivery demand.

How long do SEO contracts usually last?
Contracts typically run from a few weeks to several months, depending on scope and complexity. Extensions are common where ongoing delivery or continuity is required.

Do you provide reporting during a contract?
Yes. Reporting and progress updates are provided in line with existing business expectations, with a focus on delivery status, performance impact and next steps.

Is SEO contracting suitable for complex or enterprise websites?
Yes. Much of my experience is with large, complex websites operating in competitive markets where SEO delivery needs to integrate closely with product and engineering teams.