ON-GOING SEO CONSULTATION
My ongoing SEO consultancy service is designed for businesses that need senior-level SEO support without hiring in-house. It provides consistent, strategic input that keeps organic performance moving in the right direction while staying aligned with wider commercial goals.
Rather than focusing on isolated tasks or short-term wins, this service is about continuous improvement. I work closely with internal teams across product, engineering, content and commercial to identify the SEO opportunities that will have the greatest impact on revenue, margin and efficiency. That means prioritising the work that genuinely matters, not chasing surface-level metrics.
Ongoing consultancy typically includes technical oversight, strategic planning, content and category optimisation guidance, performance analysis and stakeholder support. I help teams make informed decisions by translating complex SEO data into clear, actionable recommendations that fit within real-world constraints such as development capacity and business priorities.
This service is particularly well suited to established brands operating in competitive markets, large or complex websites, or businesses that already have execution resources but need experienced direction. It also works well for organisations going through change, such as platform migrations, product expansion or shifts in commercial focus.
The goal of ongoing SEO consultancy is simple. To embed SEO as a reliable growth channel that consistently contributes to business performance, rather than something that is revisited only when traffic drops. My role is to provide clarity, focus and accountability so organic search delivers measurable, sustainable value over time.
Open-Ended Retainers
Open-ended retainers provide flexible, ongoing access to senior SEO expertise without long-term commitment. This model works well for businesses that need consistent strategic input, support with prioritisation, and the ability to adapt focus as commercial goals, resources and market conditions change over time.
Fixed Contracts
Fixed-term contracts are suited to clearly defined periods of work such as migrations, strategic resets or major site changes and typically last for between one and siz months.
I rovide dedicated SEO support for a set timeframe, with agreed objectives and deliverables, while maintaining the flexibility to work closely with internal teams and existing agencies.
Maternity Cover
Maternity cover provides continuity of SEO leadership during periods of planned absence. I step in to maintain momentum, manage stakeholders and ensure ongoing initiatives stay aligned with commercial priorities.
This allows teams to avoid disruption while retaining experienced, senior-level SEO oversight throughout the cover period.
What’s Included in an Ongoing SEO Retainer?
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Technical SEO oversight
Ongoing monitoring of crawlability, indexation and site health, with clear, prioritised recommendations to address issues that genuinely impact performance. Support is provided around releases, platform changes and migrations.
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SEO strategy and roadmap management
Creation and maintenance of a prioritised SEO roadmap aligned to commercial goals, opportunity size and delivery effort, ensuring work is focused on activities that drive measurable value.
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Content and on-page optimisation
Guidance on category and landing page optimisation, internal linking improvements and content creation that supports user intent, conversion performance and revenue growth.
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Performance analysis and insight
Regular analysis of traffic, rankings, conversions and revenue, with reporting that explains what is happening, why it is happening and what action should be taken next.
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Off-page and authority considerations
Assessment of link profile health, identification of authority gaps and collaboration with Digital PR or outreach teams to support sustainable off-page growth where appropriate.
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GEO and AI search considerations
Ongoing consideration of Generative Engine Optimisation and AI-led search experiences as an emerging discipline. While no definitive tactics are yet established, I monitor platform changes, assess potential visibility risks and opportunities, and factor AI search developments into broader SEO strategy where relevant.
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Stakeholder and team support
Senior-level support for product, engineering, content and commercial teams, translating SEO requirements into clear, practical guidance that fits within real-world constraints.
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Ongoing optimisation and iteration
Continuous refinement based on performance data, market changes and business priorities to ensure organic search remains a reliable and scalable growth channel.
Frequently Asked Questions
How is ongoing SEO consultancy different from a one-off SEO audit?
An audit identifies issues at a single point in time. Ongoing consultancy focuses on continuous improvement, prioritisation and execution support as the site, market and business goals evolve.
Do you carry out implementation or just provide guidance?
I primarily provide senior-level strategy, prioritisation and oversight. I work closely with internal teams or agencies to ensure recommendations are implemented effectively and correctly.
What size businesses is this service best suited to?
Ongoing consultancy is best suited to established businesses, scale-ups and enterprise brands with complex websites, competitive markets or existing execution resources that need experienced SEO leadership.
How quickly should results be expected?
SEO is a medium to long-term channel. Early improvements often come from fixing technical or structural issues, with sustained growth delivered through ongoing optimisation and strategic alignment over time.
How much time do you typically work per month?
Engagements are usually based on a set number of days per month, agreed in advance. This provides consistency while allowing flexibility to adjust focus as priorities change.
Do you work alongside in-house teams and agencies?
Yes. A core part of the service is supporting and aligning in-house teams and external partners, ensuring SEO activity is coordinated and contributes to wider commercial objectives.
Is this suitable for international or multi-market websites?
Yes. I have extensive experience supporting international SEO across multiple regions, including subfolders and subdomains, with a focus on scalable, commercially viable solutions.
How does AI search affect ongoing SEO work?
AI-led search is an evolving area. While no definitive playbook exists, it is considered as part of ongoing strategy to ensure visibility risks and emerging opportunities are monitored and addressed pragmatically.